The brands that are seeing significant leaps in revenues from digital marketing are no strangers to retargeting.
What is retargeting? Very simply, it's serving a custom marketing message to a person who has already visited your website or entered your email funnel.
Data shows that only 2% of visitors to your website will convert to sales on that first visit. So the majority of people who have encountered your brand via the website, social media, etc will learn a bit of who you are but leave their wallet in their pocket as they exit.
How do we reach them again? With a retargeting campaign via social media. We've all been in a pre-purchase mode and stopped into a website to evaluate a brand's product or service. And then we've all noticed that for the next few days we are bombarded with ads for that same product or service in our news feeds, our cell phone apps, and more. Welcome to the world of retargeting.
If your business doesn't have a solid retargeting strategy then it is missing a huge sales opportunity. Facebook allows you to build a Custom Audience of people who have visited your website, landed on product pages, read about services, and more. And with carefully crafted message that touches them again in subsequent days, you can reach those people and nudge them closer to conversion into a sale.